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Oofos Project Pink: Feel the Oo, Give the Love!

Oofos Project Pink

Both Jackey and I have been huge fans of Oofos for a long time. Hands down, they’re the best recovery sandal EVER! And while I have noticed their Project Pink collection before, I’ve never learned the story behind their efforts to help find a cure breast cancer until I watched the following video.

Oh my gosh.

It left me BAWLING! Same with Jackey, so we welcome the opportunity to help spread the word about Project Pink!

For every pair of OOFOS sold on OOFOS.com, they donate 3% directly towards the Dana-Farber Breast Cancer Research team to support new medical breakthroughs!

Project Pink is thanks to the amazing efforts of Duncan Finigan, Head of Brand at OOFOS. You definitely want to watch this video to learn more! (Grab a tissue first.)

So amazing. Here’s more:

Endurance. As a marathon runner and biker—someone who built their career at sportwear powerhouses like Reebok, it’s a concept I’m very familiar with. How could I not be? From pushing my own body, to thinking about the way others push theirs, I’ve done so much to explore just how amazing the human body is. But ironically, it was something I wasn’t seeking out at all that taught me the most.

In October 2014, I received a life-changing diagnosis. Stage four breast cancer—or as I refer to it, “treatable, non-curable cancer”. The news was shocking.

At the time, I was well into my newest professional venture as Brand Leader & Marketing Director of OOFOS. I was active as ever, and felt perfectly healthy. How could I have cancer? Regardless of how devastating the news was, my reaction was not to cry. It was to live. To endure.

With the support of my amazing husband, Tom, our four sons, and our family and friends, I began treatment at Dana-Farber Cancer Institute in Boston, Massachusetts. Over the past few years, there have been highs and lows. But through it all, I’ve made a commitment to myself. To enjoy the highs. Persevere through the lows. And prove that the human body has more endurance than anyone could imagine.

To health
Duncan
Brand Leader & Marketing Director, OOFOS

FEEL EVEN BETTER ABOUT YOUR BEST RECOVERY!

OOFOS created a Project Pink collection to raise awareness for our cause.
For every pair of OOFOS sold on OOFOS.com, they donate 3% directly towards the Dana-Farber Breast Cancer Research team to support new medical breakthroughs with the potential to help patients, like Duncan, feel better. It’s another reason to feel great about feeling the OO!

GET SUPPORT. GIVE SUPPORT.

WOMEN’S OORIGINAL PROJECT PINK SANDAL – FUCHSIA
WOMEN’S OOLALA PROJECT PINK SANDAL – BLACK
WOMEN’S OOCLOOG PROJECT PINK CLOG – BLACK
WOMEN’S OOAHH SPORT PROJECT PINK SANDAL – BLACK

I’ve always loved my OOFOS. Now my love for them has doubled from learning more about Project Pink and how portions of each order go toward finding a cure for Breast Cancer. My feet feel amazing thanks to their OOfoam technology.

And now my heart feels even better! So thank you, Duncan Finigan. You have left behind an amazing legacy, helping and inspiring so many others … including me!

Thanks for taking the time to learn about Duncan’s story, her mission, and OOFOS Project Pink’s effort to help find a cure to end breast cancer. #FEELTHEOO and give the love!

About the author: Laura is a writer, runner, reader, runDisney addict, blogger, vlogger, wife to an amazing guy for 26 years, mom of two wonderful boys, excellent chili maker, and obsessive list keeper. She still thinks Spice World was an awesome movie and feels no shame about that plus she can quote most lines from Talladega Nights. Shake and bake!

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